I advise on the selection of research methods and techniques, gaining and processing of data, building of research tools. I substitute for clients in development, supervision and verifying of conducted research projects commissioned to external agencies and companies.
I also offer analytical research based on customer data, desk research data or raw data including:
- studies on public image of politicians, officials, brands and products, employers (employer branding),
- analysis and measurement of the effectiveness of communication campaigns,
- recognition of key target groups and audiences,
- selection of key performance indicators (KPI) and measurement tools,
- assessment of communication activities, in particular social media audit or complex communication audit.